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Home • 2024 ESSENCE Festival of Culture

WATCH | Staying Hydrated On-the-Go as a Busy Essence Fest Producer

SPONSORED BY SMARTWATER
By Ashley McDonough · Updated July 30, 2024

It takes hard work to create legendary festivals year after year as we have done here at Essence for 3 decades; but luckily for us when it comes to hydration, it doesn’t have to be.

We spoke with Essence Video Producer, Yasmin Ramos to get a sneak peak of what goes on behind the scenes at Essence Fest and how, in a world filled with overthinking, smartwater provides a refreshing change of pace and moment of clarity.

Life’s full of choices. smartwater is a simple one. Visit drinksmartwater.com to learn more.